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The average word count on blog posts has risen steadily over the past eight years and is now longer than ever, according to recent research by Orbit Media Studios.

The blogging report, which has been published annually since 2014, is based on data from a survey conducted among 1,067 bloggers in September 2021.

The average blog post is now 1,416 words, up from 808 words in 2014.

Publication frequency

About 45% of bloggers say they post weekly or several times a month.

Blog Posting Frequency

Production time

Bloggers say they spend an average of 67% more time posting in 2021 than in 2014.

It now takes an average of just over four hours to write a blog post.

How long does it take to write a typical blog post

Access Sources

Bloggers say the top sources of traffic for their blog are search engines, social media, and email.

Other important sources of blog traffic

About research: The report is based on data from a survey conducted among 1,067 bloggers in September 2021.

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