The economic system of content material creators | Infographic


According to a recent study by The Influencer Marketing Factory, content creators and influencers are their favorite social platforms TikTok, Instagram and YouTube.

Creators and influencers also say these are the platforms they make the most money off of.

The report was based on data from two surveys, one in 500 content creators (curators, social media influencers, bloggers, videographers, etc.) and one in 600 people who consume content from creators.

An infographic (below) covers key survey results, including YouTubers’ earnings trends and how content users think about tipping YouTubers.

Take a look at the infographic:


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