Would you like to easily collect testimonials and add them to every page of your WordPress site so you can harness the power of social proof?
In this post, we’ll be using the WordPress Strong Testimonials plugin to demonstrate an easy way to add testimonials to WordPress.
Ready? Let’s begin:
Step 1: Install Strong Testimonials
Strong Testimonials is a WordPress plugin that makes it easy to display testimonials on your website.
Since the plugin is freemium, you can find a free version in the plugin repository. Or you can opt for the premium version to unlock more functions.
I would recommend checking the comparison on their website so you can get an idea of the differences between the free and premium versions.
For most websites, the free version may be enough, but the premium version is pretty affordable. Plans start at $ 49 / year, but there is also a $ 99 / year plan that gives you all the features you could possibly need from a testimonial plugin.
You can get started easily with the free version, but we’ll refer to the premium plugin in this tutorial if necessary.
Step 2: edit your testimonial form
Strong Testimonials works this way: you paste the plugin form on your website and the plugin generates testimonials from the information collected in that form.
There are other ways to get testimonials with this plugin, but we’ll get to that later.
The plugin then generates a shortcode to display your testimonials that you can paste anywhere shortcodes are accepted in WordPress.
Of course, we’ll start by editing the plugin’s standard form. Go to Experience reports → form.
On the left side you will find the form editor and on the right side a preview. The editor works just like menus and widgets in WordPress, so the user interface should be familiar.
Determine what information you want to show in testimonials, then add and remove fields as appropriate. You can also edit fields that already exist, for example by assigning placeholder text to them.
When you upgrade to the Business tier of Strong Testimonials, you’ll have access to multiple forms and advanced custom fields.
Take a moment to go to the Settings tab for your form to customize the submit button and thank you message.
Save your changes before continuing.
Step 3: add your form to your website
Next, you need to generate a shortcode to display your form. Go to Testimonials → Views → Add New.
Give your view a descriptive name, e.g. B. “Primary Form” and select “Form” as the mode.
Next, configure the styles of your form to your liking, then save your changes to generate your shortcode:
Now all you have to do is add the shortcode anywhere you want to collect testimonials from customers:
This will display the form in the front end of your website:
Step 4: add existing testimonials to your website
The Testimonials Submission Form is an effective way to collect testimonials from customers through marketing campaigns. But what if you already have “testimonials” in the form of reviews on platforms like Google, Facebook and Yelp?
And what if you want to collect testimonials by contacting customers directly and have their testimonials available via email or word of mouth? What if you want to collect them by citing quotes from blog and YouTube reviews?
Strong Testimonials gives you two ways to add no-form testimonials to your website. First you can navigate Testimonials → Add new to add testimonials manually.
Here you can use the classic editor to enter your testimonial, the Customer Details section to add your customer’s personal information and the Featured Image Uploader to assign an image.
You can also create an excerpt to be used in the next step.
If you purchase the second tier or higher premium plan, you can also use the External Platform Importer extension to import reviews from Google, Facebook, Yelp, WooCommerce, and Zomato.
Step 5: create a view for your testimonials
Go back to the Views page to generate a shortcode for your testimonials. This time, leave the default display mode selected and give your view a descriptive name, e.g. B. “Latest Testimonials”.
Most of the settings are self-explanatory. Choose between displaying multiple testimonials or one, the order in which multiple testimonials should be displayed (newest first, oldest first, etc.) and the total number of testimonials to display.
If you purchase the second tier or higher premium plan, you can even filter testimonials based on star rating and other pre-defined conditions.
In the Fields section, select whether or not a title should be displayed for each testimonial and whether or not the plugin should find your customer’s Gravatar image if he does not upload one.
You can also select the excerpt you have created here by selecting “Manual excerpt” for the content setting.
You will find that only the Full Name and Company Name fields are selected to display by default. Add additional fields as needed.
Configure the pagination, styles, and layout features to your liking, then save your changes and copy your shortcode before proceeding.
Step 6: add your testimonials to a WordPress site
With your ready-to-use shortcode, you can now add the collected testimonials to any WordPress site.
All you have to do is paste the shortcode where you want it to appear.
That’s it! Now all you have to do is play around with the settings until the content and styles have the look you want.
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