How a lot affect do web site themes have on search engine marketing?


After buying the domain and hosting, the first thing I did was install the themes for my website. It was one of the most exciting experiences I’ve ever had because I had a wealth of colorful templates to choose from.

Little did I know at the time that it had an impact on SEO, but over time I learned more about design, SEO, and the other components required to make a full-fledged website.

Sometimes a change of subject is necessary to keep up with the latest trends, developments or styles. In order to give your website a new look, it may be necessary from time to time or at your own discretion.

Google had posted a video hosted by John Muller explaining the impact of website themes on SEO, mentioning that there is a lot more to it than just viewing website themes as a splash of color on a finished structure. However, these changes are not always negative.

Let’s see how changing website themes affects SEO performance, and how you can safely do it.

Change topics that affect SEO

As you make changes to topics, you can make significant changes to your entire website. These changes can have a huge impact on your SEO. Some of the most important things to keep in mind when changing your theme are:

1. Metadata

Metadata is generated by some themes for websites that we are not aware of. As a result, if you change the subject, you will lose this metadata.

You can overcome and maximize the metadata by installing a plugin. Even if you change themes, the data will remain the same until the plugin is installed on your website. Yoast and Rank Math SEO are two highly recommended plugins that will keep your metadata intact even if you change the subject.

2. Format changes

If you change topics, the formatting of your posts will change. While some are minor, e.g. B. fonts, others, such. B. Changes in headline size have a negative impact on your SEO performance. Some of the design changes can lead to more serious formatting problems that make your website pages difficult to read.

3. Page load time

Some themes are difficult to load. Although the website looks great with some themes, it does slow down the page loading which is a big SEO problem.

Your website’s SEO will improve if you use a smooth and elegant theme that loads quickly. Hence, you should keep an eye on the page speed when changing themes.

4. User experience

Whatever is said and done, one thing has to be considered: the user experience. A bad user experience will lower your SEO ranking, while a positive experience will increase your ranking. No matter how trendy your website appears or how much useful content you provide, if users have difficulty navigating your website they will likely leave, which will hurt your SEO ranking.

Google always keeps track of how long a user is stuck on a particular page. If your bounce rate is high, Google will assume that the information on your page is not what people are looking for, which will lower your SEO ranking. So choose a design that presents your information in a user-friendly and easily accessible manner.

How to change topics without affecting SEO rankings

There are certain steps you can take if you are planning on changing the subject to minimize the negative impact on your SEO and ensure only positive changes.

Test the new topic

If you change the design, test it out and see how it looks. Examine the changes that must have occurred in the headings and formatting. Also, check the page load time and invite others to try the new topic and share their thoughts. It just so happens that others notice changes that we do not notice.

SEO friendly theme

When choosing a topic, be sure to read the feedback on it. Examine what others have said and try to pick the ones that mention positive website changes and SEO. Always think about the factors that affect your SEO.

Plugins for maintaining structured data

As mentioned earlier, use one of the plug-ins to save your current meta and structured data on your website. In this way, the important data for SEO is retained when the theme is changed. This has the least impact on the SEO ranking.

Final thoughts

So, yes, changing website themes does have an impact on SEO. However, changing themes can be great fun and interesting as it can breathe new life into your website and help your website in terms of SEO ranking. As a precaution, always save an older version of your website so that if the new design fails, you can revert to the previous version.

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