an replace on web page titles • Yoast

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Edwin Toonen

Edwin is a specialist in strategic content. Before joining Yoast, he spent years honing his skills at the leading web design magazine in the Netherlands.

One of our core philosophies is to keep you and your website informed of the latest changes in Google’s internal operations and policies. There has been an interesting new development in the last few weeks with Google rewriting a lot of titles in the SERPs. In Yoast SEO 17.1, we’re making a few small changes to help you write great titles that will stand up to Google’s scrutiny. Another cool thing is a product specific SEO and readability analysis in WooCommerce SEO 14.4.

Yoast SEO 17.1: Keeping up with changes in search and SERPs

For years, Google has been changing things on the search engine results pages when it thinks it can write a better description of your content. Now, Google has started rewriting titles much more aggressively, and results are varying. Even so, millions of websites have a page title “Home” or a contact form that says “Contact Us,” and that’s not good enough. Google does a great job writing the right titles for pages like this one.

At Yoast SEO we offer tools to help you write a great page title (the

) as well as an SEO title (the ). We even have a rating that checks if your title includes your focus keyphrase and so on. The assessment also checks whether your title fits into a certain area – if it is too short, you will receive a red dot. In Yoast SEO 17.1 we are changing the title rating.</p> <h3 id="h-google-changes-titles-we-change-the-title-assessment">Google changes titles, we’re changing title ratings</h3> <p>In Yoast SEO 17.1, we continue to review your titles, but we won’t penalize you if they are too short. In theory, shorter titles are less likely to be changed by Google because they are more precise and concise. They are more focused and contain fewer superlatives, for example. Became <strong>not</strong> However, you should write shorter titles, but we’ll give you the option. </p> <p>Starting today we give you more control over your titles – whether short or long. However, we are not changing the upper limits yet. Of course we can’t control what Google is using – can we? – Your title, so it’s up to you to write a title that best describes the page.</p> <p>If you are concerned about what your titles might look like, you need to analyze the changes in the SERPs. You don’t have to review every page you have, but you do have to review your most important ones. Search Google to see how they appear and if Google has rewritten anything. Check your analytics to see if these pages have dropped your click through rate. And of course, keep creating remarkable page titles that stand the test of time – and that Google recognizes as such.</p> <p>The second change concerns the title separators. We have that | . removed and ~ from the title separator settings, as Google apparently is actively changing them to – in the SERP titles. You can choose a different separator if you want.</p> <p>We also made sure that our Google preview accurately mimics the latest graphics in the search results. That way, you’ll get the most up-to-date view of what your post might look like on Google – aside from Google’s reshaping efforts, of course.</p> <h3 id="h-more-enhancements-in-yoast-seo-17-1">Other improvements in Yoast SEO 17.1</h3> <p>Yoast SEO 17.1 of course comes with further improvements. We have improved the filtering of function words in Dutch, English, Indonesian, Russian and Spanish on the language front by adding time-related words like “minute”.</p> <p>With a performance optimization in mind, we’ve made the process of saving posts faster by excluding unchanged items. This is very noticeable in posts with many links. Finally, we no longer show the SEO optimization notification on non-production pages as it isn’t very useful in this situation.</p> <h2 id="h-woocommerce-seo-14-4-an-analysis-focussed-on-products">WooCommerce SEO 14.4: an analysis focused on products</h2> <p>Today our WooCommerce SEO plugin is also getting a major upgrade. In WooCommerce 14.4 we updated the SEO and readability analysis to make it product specific. We added a few new checks, changed the ranges of some of the existing checks, and made sure that they can all be meaningfully used on product pages. </p> <p>For example, there’s a new list checker to see if you’ve used a list on your product pages – since lists are important tools for conveying information about your products. We updated the image checker to see if you added enough images and videos while also checking that they have the correct alt text. Many areas of the reviews have changed too, so you don’t have to write 900 words for your product pages to have a green bullet point. These are just a few of the changes in WooCommerce 14.4.</p> <p>Find out about all the cool new stuff in WooCommerce SEO 14.4 and use it to create the best product pages possible!</p> <p><img loading="lazy" width="600" height="442" data-src="https://yoast.com/app/uploads/2021/09/product-specific-analysis-yoast-woocommerce-seo-600x442.jpg" alt="" class="wp-image-2999348" data-srcset="https://yoast.com/app/uploads/2021/09/product-specific-analysis-yoast-woocommerce-seo-600x442.jpg 600w, https://yoast.com/app/uploads/2021/09/product-specific-analysis-yoast-woocommerce-seo-250x184.jpg 250w, https://yoast.com/app/uploads/2021/09/product-specific-analysis-yoast-woocommerce-seo-768x566.jpg 768w, https://yoast.com/app/uploads/2021/09/product-specific-analysis-yoast-woocommerce-seo-204x150.jpg 204w, https://yoast.com/app/uploads/2021/09/product-specific-analysis-yoast-woocommerce-seo-150x111.jpg 150w, https://yoast.com/app/uploads/2021/09/product-specific-analysis-yoast-woocommerce-seo.jpg 1200w" sizes="(max-width: 600px) 100vw, 600px"/>Improve your product descriptions in WooCommerce SEO</p> <h2 id="h-update-now">Update now!</h2> <p>Yoast SEO 17.1 is available today. In this release, we’ve made some fine-tuning based on some of the recent changes at Google. We also worked on the performance and added some language improvements. 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