One of the first questions to ask when building a website is: What is a URL?
As the unique identifier that drives traffic to your website, URLs are far more important than many first-time bloggers realize.
A few key components of a URL can make a huge difference in website traffic, branding, and more.
What is a url?
Before we get into the most important aspects of a URL, let’s first discuss its definition.
The term is an acronym for Uniform Resource Locator and is associated with every single website on the Internet.
There are different parts of a Uniform Resource Locator, and different factors affect each component.
Not only websites, but also individual pages receive a URL.
For example, https://bloggingtips.com/ takes you to the main landing page of the website.
However, the URL https://bloggingtips.com/how-to-start-a-blog/ takes you to another page.
Every website needs a URL for indexing, but also for search engine optimization, easy navigation and more.
It can be helpful to know some pertinent information about how URLs are assigned and how they work.
What are the components of a URL?
Looking at the structure of a Uniform Resource Locator, there are three standard components.
These are called the protocol, domain, and path.
The protocol / scheme
Let’s use our original example from https://bloggingtips.com/ as an example for this guide.
If you look at the URL, you’ll notice https: // at the very beginning.
This component is often overlooked and you probably won’t even type it into your browser’s address bar.
However, it is imperative because it tells your internet browser how to connect to a website’s server.
Once connected, the browser can receive information and send it to you for review.
Without the log, your computer would not be able to read the web page and provide information.
HTTP (Hypertext Transfer Protocol) is the most widely used protocol on the Internet.
However, you’ve probably seen Hypertext Transfer Protocol Source (HTTPS) as well.
HTTPS is almost identical to HTTP, but the main difference is that it is far more secure.
You are more likely to find pages that contain payment information, such as: B. Online retailers and banks using HTTPS protocols.
Depending on the browser you’re using, it’s pretty easy to determine what type of protocol a site is using.
For example, in Google Chrome, you’ll see a small padlock to the left of the URL, indicating that your connection is secure.
The domain / authority
The next part of a URL is the domain, also called the domain name.
When it comes to branding and brand awareness, this component is by far the most popular as it will identify your website.
In our previous example, your blog’s domain would be bloggingtips.com.
Most of the time, when a domain name is entered into the address, you will be redirected to the main landing page of the website.
It certainly sounds simple enough, but did you know that domain names also have two separate components?
The first part is the name and the second is the TLD (top-level domain) or identifier, which is usually .com, .org or .net.
If you’ve searched for a domain name before, you’ve probably noticed a price difference due to TLDs.
Interestingly, some domains are more in demand than others because they are easier to remember and identify.
For example, .com top-level domains are inevitably more expensive than .org in many cases.
It is important that you first browse all possible options for your domain name before registering it.
This process helps ensure that you get a recognizable domain name at an affordable price.
It is also good to consider a domain in the country where you do most of the business or where you want to reach the target audience.
For example, an Irish bakery would not be as likely to use .com as a domain as .ie.
Depending on your type of business, you may also need to use country-specific identifiers.
It is also uniquely possible to select domains that fit into a certain niche. A good example of this is streaming video games.
Many popular Twitch streamers use the TLD “.gg” instead of “.com” for their websites.
“GG” is a common term in games that refers to “good game,” a show of great sportsmanship after a game.
The last component of a URL is called the path, which is where the URL takes you when you type it.
As mentioned earlier, the path https://bloggingtips.com/ will take you to the landing page.
To change the path, other words are usually added to the URL after the TLD, e.g. B. “Learning to blog”.
Adding these extra words instructs the URL to direct the user to another page on the site.
If you are currently using a blogging platform like WordPress, this process will often be completed for you.
For example, when you create a new page, the page is automatically assigned a unique URL path.
Another significant benefit of detailed blogging platforms like WordPress is that they allow for customization.
Bloggers can change the appearance of certain paths to make them more identifiable.
For example, instead of http://www.bloggingtips.com/7463834 you could select a specific text permalink.
Why are urls important?
When you start your first blog, your URLs are probably one of the last things to think about.
You are already busy entering your content, adding videos, and making sure your website design is flawless.
However, URLs can contribute to your SEO ranking (search engine optimization) or your evaluation.
1. Better user experience
There is no doubt that it is much easier to memorize a URL when it matches the title or resource of the page.
For example, https://bloggingtips.com/how-to-start-a-blog/ relates directly to the content related to blog writing.
However, if you had a url like http://www.bloggingtips.com/page3 it wouldn’t be nearly as recognizable.
When potential visitors see a clear and easy-to-read URL, they are much more likely to click the link.
You will find that you have the added peace of mind that the content of the website is what you are looking for.
Easy-to-use links make it a lot easier for you and your audience to share.
If your URLs are too long and do not contain any important information, they can appear bulky and cluttered.
An example: https://bloggingtips.com/how-to-start-a-blog/ is concise and makes it easier to share on social media.
In comparison, http://www.bloggingtips.com/title/ue3746483/?ref_=uehd_blog is too complicated.
If you have a short and easy-to-read URL, it will serve as great anchor text that is easy to share.
You will likely increase your traffic by simplifying the structure of your links.
3. Search engine rankings
Although URLs don’t make a significant contribution to search engine results, they can be helpful.
Of course, the content you place on your website is a far more important contribution.
Still, the perfectly formatted link can give authority to your domain and can be used for keywords.
Adding keywords to your URL can greatly improve your website’s visibility, which is something to keep in mind.
However, it is important that you make sure that they are easy to read anyway, otherwise it can negatively affect you.
You should always put user experience first instead of entering as many keywords as possible.
Taking your URLs into account is the first step in building a professionally designed blog with authority.
You want to prove your professionalism by using and sharing clear and concise links for your audience.
We guarantee that once you reply what a url is, you can attract more traffic.