Did your boss send you to this blog to try to turn you into an employee representative? Don’t worry, we’ll make it worthwhile for you. Employee advocacy is most often when a workforce is promoting their company through social media. It is known to provide great benefits for businesses, ranging from advertising savings and improved brand sentiment to employee retention and more leads.
If your organization has an employee advocacy program, it has likely told you to join because it’s great for the company – and anything that is great for the company is great for you, etc. But you probably are still on the fence because, let’s face it, there’s one more thing piled on your already full plate. What’s the point of sharing company-approved social media posts, right?
It turns out pretty much.
For employees, it’s more than just a sign of your commitment. Becoming an employee advocate can also help your personal and professional development.
1. Develop new skills and build trust in social networks
Because sharing content through an employee advocacy platform is so hassle-free, it helps you flex your muscles to share on social networks and build your confidence when social media is not a given.
You no longer have to question what you share or write; You can just go ahead and know that everything has been prepared for you. Once you get a better feel for the platform, you can spread your wings and fly.
Almost half of the respondents (47.2%) found in a study by the Hinge Research Institute on employee representation that they were given the opportunity to develop skills in high demand.
Source: Understand employee representation on social media
2. Be up to date with industry trends
Do you spend your free time searching the internet for breaking news about your industry? If so, you can probably skip to the next point. But if not, you can assume that other people in your company will. Organizations like to be the first to learn and report on things; it positions them as insiders.
And one of the ways companies typically share new industry developments is through their employee advocacy program.
By participating, you not only help your business get the word out, but you also stay up to date on the latest trends with very little effort. After all, there’s nothing like opening up an employee advocacy platform like Hootsuite Amplify that lets you learn new things as they happen.
For people who participate in employee development programs, this is a top motivator. Hinge says more than three quarters (76%) of people who share their employer’s content on social media say they do so to keep up with industry trends.
3. Demonstrate your authority as a thought leader
Just like your business, sharing noteworthy posts on social media builds your credibility. Without having to spend your own time researching, writing, and planning your own content (although it is always highly recommended), you can share relevant, informative, and pre-reviewed posts. If you can put your own spin on it, all the better.
This is especially handy if you’re a seller building your personal brand online. It shows your knowledge and expertise to your professional network and makes you more visible to potential customers.
By sharing company-approved content, you stand out from under-engaged industry practitioners – and you can probably guess which of you will be drawn to professional partnerships in the future. You never know that the next post you shared could be the gateway to your future TED talk.
4. Expand your network and meet the right people
Speaking of professional partnerships, 87% of respondents said having an expanded professional network was a key benefit to becoming an employee advocate. Strangers on LinkedIn will no longer throw random DMs at you – they might actually have one key entry point: the posts you share from your company’s employee advocacy program.
From the Edelman Trust Barometer 2020
People drawn to these posts are more likely to start meaningful conversations. It will also make it easier for you to build a relationship. A recent study found that people were more likely to trust someone like themselves and a company technical expert (61% and 68%, respectively) than a CEO (47%).
Sharing company posts shows potential customers and contacts that you are one of them while also showing your inside knowledge. They will help you attract the right people and build fruitful relationships with them.
5. Gain strong leads who will help crush your goals
Having a beacon for substantial connections in the form of pre-approved company contributions also increases your chances of building strong leads that lead to tangible returns.
According to Hinge, 44% of people who identify as employee representatives report generating new sources of income by sharing company posts.
These create a direct line between employee representation and social selling – even without actively trying to sell.
As such, you don’t simply position yourself as a thought leader or make yourself available to a wider audience. They may seal the deal with new leads, cultivate relationships that can help with customer loyalty, and increase your (and your company’s) bottom line.
6. Be guided by the goals and values of your company
Studies repeatedly show that the sense of belonging in the workplace correlates with higher employee satisfaction and productivity. However, the sense of belonging isn’t limited to just liking your core team or enjoying company outings. Belief in your company also plays a big role.
When you support and promote your company’s goals and initiatives through employee representation, you raise awareness of the important work you are doing. That way, you’ll feel more connected to what your business is about – beyond numbers and quotas. It helps make you feel for a higher purpose rather than just grinding it up for its own sake.
7. Contribute to the success of your company
You have more power than you think. With social media, the days when you were just a cog in the machine are over. They are the fuel that keeps things going.
According to Gartner, branded content has 561% more reach if it is shared by employees than via branded channels. Suddenly, employees have the power to make or destroy their business with a single tweet.
And we all know what Spiderman’s uncle said: with a considerable amount of power comes a considerable amount of influence … or something like that.
When you, as an employee representative, make a meaningful contribution to a common goal, you become more than just a worker. You become an active contributor. Your company’s success is your success because you were directly involved in it.
8. Enjoy a happier, more engaging work environment
A Glassdoor study found that 79% of applicants use social media to find potential employers. Social posts give them a better idea of how their values align and how they fit into the company culture. And contributions from current employees are the best indicator of employee mood.
When you join an employee advocacy program, your shared posts will help attract the right people to your company. Just as it is a beacon for strong leads, it can also be a beacon for people with the same values.
Thank you for giving us a #WellnessWeek to recharge @hootsuite. I discovered Scotland for the first time and was thrilled 😍 #HootsuiteLife #visitscotland pic.twitter.com/ydQ5aMIPi4
– Leila Postner (Sie / Sie) (@leilapostner) July 9, 2021
Behind the scenes in formal employee advocacy programs, there are usually people dedicated to creating content and tracking employee consent. Additionally, these posts tend to focus on corporate profits that many of your employees invest a lot of time and energy in. Greet them all by sharing the posts they have created, publicly highlighting their accomplishments, and making sure their work doesn’t go unnoticed. A little employee solidarity can go a long way.
All of this creates a domino effect that has a positive impact on your work environment. When new employees have a better understanding of what a company is about and they are fully on board and current employees feel seen and valued, it becomes a more productive and collaborative place to work.
9. Post knowing that everything will be fine
It’s risk free so what do you have to lose? Legality is one of the top concerns when employees post on social media. “Is that against company policy? Is that against my contract? Could this possibly lead to a lawsuit? ”Participating in an employee advocacy program removes all of these worries.
Company-approved content means that whatever you share has been given the go-ahead internally by the right people. You also have the option to easily share the post and pre-made caption or customize it to suit your voice. The flexibility can be very liberating without putting too much pressure on the sharer.
All in all, participating in your company’s employee advocacy program and becoming an advocate doesn’t take much of a hassle. Open your advocacy platform, share a post or two, and get all the perks of your work.
Find out how Hootsuite Amplify can help organizations and employees like you expand your reach and increase your social media presence.
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