The visual representation is always better. It can be pictures, videos, or even gifs. They are always better because they help you understand something better, and that is exactly what visual search does. It helps in improving users’ search experience.
To help you understand visual search, we’ve explained the different concepts in this article.
What is visual search?
Using artificial intelligence technology, visual search can help people find what they are looking for using real-world images. Instead of the usual text search, users can use images to search for a specific thing.
Take Google Lens, for example. When you take a picture of an object, the software identifies that object in the image and gives you information and related search results. This technology has proven to be especially good for ecommerce stores and brands.
It increases their chances of being recognized by users when the results are linked to them. If a company manages to appear as a result of a popular search, it can easily generate a lot of revenue.
Important visual search platform
Some of the most popular platforms that use this technology are listed below:
Pinterest Lens was launched in 2017 and has over 600 million searches in a month! The most important feature of this platform is that users can take photos of almost anything and find the items in the picture online.
Pinterest claims that up to 90% of users make purchase decisions using this technology. Hence, it has become a pretty big deal for fashion brands, retailers, and home decor companies.
While it was among the last to hit the market, it quickly became the most popular visual search platform. This is because it has the most advanced visual search qualities.
Android users can use the technology in a number of their apps like Google Search, Photos, and Google Assistant. The possibilities are endless. For example, you can record a piece of text in another language and ask Google Translate to translate it into the language of your choice.
Bing visual lens
Bing Visual Lens provides a lot of information and lists products related to the items in the picture. However, when shopping, just like Pinterest, products are listed along with their prices.
While Bing is like any other visual search platform to users, developers prefer it because of its extensive developer platform. This allows developers to tell the search engine exactly what information to display to users when they see a particular image.
Benefits of visual search
Visual search has several advantages. Some of them are:
1. Establish new connections
One of the most important things in marketing is building trust. Visual discovery creates an emotional connection that makes them less sensitive to the price factor. Having your business among the top options can greatly improve sales.
2. Get related to the Millennials
69% of Millennials use multiple platforms to buy items and this is a good time to be discovered by them indeed. Visual search goes a long way towards making this a reality.
3. Improve your sales
Every new technology brings a new challenge, and those who can learn and adapt do best. Same visual search. The visual search market is growing by leaps and bounds every year.
4. Lock-in customers who have already made up their minds
When your visual search content is well optimized, you can easily include those customers who are already focused on a specific product they want to buy. They only speed up their buying process.
How can I get the most out of visual search?
Here are some things to keep in mind when doing a visual search:
Write alternative text
This small piece of information, also known as “alt tags” or “alt descriptions,” appears in text format if for some reason the image you are creating is not displayed. Make sure you write it well so that people can properly appreciate the context.
Use structured data
By providing as much information to search engines as possible, you are only increasing your chances of ranking higher. Also add images so that they can be included in your selected snippet.
Make sure your file names are descriptive
The context is important. Therefore, instead of renaming the file to “IMG0989.jpg” or something similar, you should rename the file to make it clearer what the image is about. Be clear and precise.
Anything that improves the user experience should be integrated by companies. With the help of technologies such as augmented reality, etc., the quality of search results is only improving day by day. Make sure you get the most out of them.
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